Impact
Changing social norms.
Building a thriving social climate.


Operates on the basis of a systematic, data-driven change model that has proven effective in improving group climate. Our model is grounded in a sociological approach and focuses on changing group norms through Social-Emotional Learning (SEL) and unique facilitation methods.
Based on this model, each year we develop a wide range of responses to significant and complex challenges in Israeli society, including reducing aggression in classrooms, addressing racism, building multicultural connection across groups and sectors, promoting gender tolerance, strengthening resilience in times of crisis, cultivating positive leadership and more.
The Matzmichim model has been shaped
by a rich interdisciplinary foundation,
drawing on insights from multiple fields, including:
This theoretical grounding is combined with extensive field experience that includes work with thousands of groups and hundreds of thousands of participants. Our intensive work with diverse populations and audiences serves as a living laboratory, allowing us to continuously refine, adapt, and further develop our method.
Shifting Group Norms


Workshops designed to reduce social aggression while cultivating belonging, empathy, and a culture of care.

Workshops, conferences, lectures, and professional training programs delivered through the Matzmichim Method.

Shaping social norms and creating a thriving, growth-oriented environment in every group.
We are committed to continuous measurement and evaluation to ensure that our programs create meaningful change. The Matzmichim model has been examined in academic research, while we also conduct ongoing evaluations through both external evaluation bodies and our own internal assessment tools.
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